Winning in today's market far exceeds your product. Your current - and future - customers are basing their decisions around renewals and expansions on more than features and function. They're making decisions based on the experiences you provide.

Customer advocacy has changed. Effective programs are about fostering real connections and building emotional resonance with your customers. In this session, you'll learn four strategies to use Personal Experience to create moments throughout the customer journey and harness the power of your brand's advocacy programs to engage with your audience.