Associated with
Jon Miller
Vinay Bhagat
Creating a Customer Centric GTM Strategy with Jon Miller of Demandbase
In this video, TrustRadius CEO and Founder Vinay Bhagat sat down with Jon Miller, Chief Marketing and Product Officer at Demandbase, to discuss the different types of input signals companies need to build account intelligence that can inform a customer-centric go-to-market (GTM) strategy. In this video, Jon discusses the disconnect between the customer-centric vision of account-based experience (ABX) and the reality of what a lot of B2B marketers are doing today.
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