What sets your eCommerce store apart from countless others? Of course, your customer service and valuable products are important distinguishers, but how does a shopper that hasn't yet tried your service find you online in the first place? Referrals? Sure. But without that, you must rely on online visibility, aka SEO.

You might already be well-versed in general SEO practices - backlinks, keywords, headings, etc. are a part of your SEO strategy. But eCommerce SEO has more specific principles and best practices to optimize your online store's visibility.

In this guide, we'll explain how to do SEO for eCommerce websites and help you find ways to set your eCommerce SEO strategy apart from the rest.