From Lead Chaos to Pipeline & Revenue Confidence: the way how B2B Buyers Shop Products in 2023 is a completly different than in 2018. Hardly anyone wants to provide contact information for an "eBook" or "whitepaper" just to be subsequently bombarded with emails and sales calls. B2B marketing needs to be reimagined to align with the way B2B buyers shop. Tim Rath, Founder & CEO of YOYABA, shares insights from 40+ B2B SaaS accounts and demonstrates the right approach. As the leading German agency for B2B SaaS companies, they also manage the largest media budget across the entire DACH region on LinkedIn.