What started as brides mimicking influencer behavior has become an organized movement with official guides, email templates, and company lists to help score free products for wedding parties. Some brands see opportunity in reaching new customers, but many smaller businesses are overwhelmed by automated requests from brides, raising questions about whether this wedding freebie frenzy actually benefits anyone. Plus: Apple announces iPhone 17 and Potbelly shares jump 30%.

Join our hosts Jon Weigell and Juliet Bennett as they take you through our most interesting stories of the day.