Human attention spans are approximately 8.25 seconds. In case you are wondering, this is shorter than the attention span of a goldfish, which is a total of 9 seconds!

Our shrinking ability to focus is likely influenced by the ever-present distractions found on the internet, and more specifically, on social media. While the impact of short attention spans is a topic for a different day, we are here to shed light on how you can actually use this to your advantage as a business owner or online course creator.

Shorter attention spans can gravely impact anyone in the money-making industry who is looking to market their products and services online – which is why the introduction of short-form video content has been extremely valuable from a marketing standpoint.

In particular, the mega social media platform we all know and love, Instagram, is an especially valuable tool when it comes to growing your business. So, as a business owner, why not meet your consumers where they're already spending their free time?

Short-form videos on Instagram are known as Instagram Reels, which allow you to record, upload, and edit multi-clip videos and photos using special effects, unique audios, and creative tools. If you've ever wondered how to make videos for Instagram, whether you are a business owner wanting to market your products and services or a creator educator looking to expand your social media presence and global reach, then this is the blog for you.

We'll not only go over how to make Instagram videos, a.k.a. Instagram Reels, we'll dive into all the different ways you can learn how to promote your brand and grow your audience through creating short-form video content.