Email marketing is a method of marketing that undergoes frequent improvement on an ongoing basis. The more emails you send using Keap the more data you gather, and the more data you gather the more you can improve your emails.

However, an old debate with email marketing is HTML vs plain text email. New business owners and marketers often wonder which option is better so they can choose the one that benefits them the most. Today, you will learn about both types, their pros, and cons and also get some help on which option is better.