Associated with
Pedro S. R. Paranhos
Posted Sep 29, 2021
•
10 min read
What is Zero-Party Data (and why you need it)
Data privacy regulations and tighter restrictions by web browsers are making it harder to track online activity – which can be good or bad depending on which side of the online ads industry you're in. But there is a way to get insights about users without tracking them: Zero-Party Data.
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