Why it's easier for B2B to measure content marketing
Associated with
Jay Baer Jay Baer
Terry Foster Terry Foster
Posted Jun 16, 2014 3 min read
Why it's easier for B2B to measure content marketing

The goal isn't to be good at content, the goal is to be good at business because of content. B2B can close that loop with metrics in ways B2C cannot, says Jay Baer in this blog post and video.

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