In-person events have regained their dominance, and we are here for it!
According to Bizzabo's 2023 State of In-Person B2B Conferences Report:
47.2% of organizers reported that their events team grew
52.1% of organizers reported increased attendance at their B2B in-person conferences
76.6% of organizers consider in-person conferences critical to their organization's overall success
Not only that, but a whopping 82.8% of event organizers say in-person conferences provide the ideal networking environment. Attendees share that sentiment, with 77% saying in-person B2B events are best for networking and 69.7% saying those types of events provide the best opportunity to learn about new products or services. Music to my ears!
But wait, there's more.
B2B in-person events are expected to continue growing in 2024, with 86.4% of organizers planning to maintain or increase the number of in-person events.