Businesses go to great lengths to understand their customers, and for good reason. While first-party data can provide valuable insights, it isn't always enough.
We look at first, second, and third-party data, with the pros and cons for each; then explain why modern organizations must use a blended approach where data sources are concerned.
There's also a new kid on the block: zero-party data. Don't worry; we'll cover this too.
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