In social media marketing, generating a large following can be extremely helpful for businesses. While follower count isn't a metric businesses should obsess over , increasing followers can help you extend your online reach. And the larger the reach, the more visitors you can drive to your website and the more leads you can generate for your business (and these are the metrics you should really care about).
So what's the secret to increasing your social media following? It's fairly simple. Provide value.