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Natalie Marcotullio
4 min read
Transform the Buyer Experience Using People-first GTM to Cut Sales Cycles by 50%
Transform the Buyer Experience Using People-first GTM to Cut Sales Cycles by 50%
Today's Conversation Points
1. Changes in B2B buying over the past few years
2. Three areas of the buyer experience to focus on
3. Example experiments you can run to get started
4. Our results from running these experiments at Navattic
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