Arrow left
Marketing / OneScreen.ai / Podcast Episodes
Marketing Measurement Reimagined: Insights from Pranav Piyush, CEO of Paramark
Associated with
Greg Wise Greg Wise
Charlie Riley Charlie Riley
Pranav Piyush Pranav Piyush
Posted Aug 5, 2025 • 2 min read
Marketing Measurement Reimagined: Insights from Pranav Piyush, CEO of Paramark
OneScreen.ai Claimed OneScreen.ai

Pranav Piyush, CEO of Paramark, joins Beyond the Billboard to explain why most attribution is "theater" and how combining MMM with testing changes everything.

Other content from OneScreen.ai
Explore all
Beyond the Billboard: How Melissa Rosenthal Transformed Brand Marketing with Out-of-Home Advertising
Video
Beyond the Billboard: How Melissa Rosenthal Transformed Brand Marketing with Out-of-Home Advertising
RISING ABOVE DIGITAL AD FATIGUE with Out-of-Home Advertising
Report
RISING ABOVE DIGITAL AD FATIGUE with Out-of-Home Advertising
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
Article
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
🧃
Going Where the Fish Are (with Jonathan Gandolf) | Ep. 20
Podcast Episode
Going Where the Fish Are (with Jonathan Gandolf) | Ep. 20
Featured by OneScreen.ai
Beyond the Billboard: How Melissa Rosenthal Transformed Brand Marketing with Out-of-Home Advertising
Featured
Video
Beyond the Billboard: How Melissa Rosenthal Transformed Brand Marketing with Out-of-Home Advertising
OneScreen.ai Claimed OneScreen.ai