Arrow left
Bank Marketing / Forrester / Videos
Two things your CX business case must prove if you want execs to fund it
Associated with
Dr. Maxie Schmidt Dr. Maxie Schmidt
Posted Jan 26, 2022
Two things your CX business case must prove if you want execs to fund it
Forrester Forrester

Listen to this 1-minute video and discover the two necessary characteristics of a persuasive CX business case.

Other content from Forrester
Explore all
383: Practitioner Stories: Verizon's CX In The AI Revolution
Podcast Episode
383: Practitioner Stories: Verizon's CX In The AI Revolution
Prediction: TikTok Won't Be Banned In The US
Article
Prediction: TikTok Won't Be Banned In The US
B2B Marketing Measurement Isn't Trusted, And It's About To Get Worse - A Bonus Prediction
Article
B2B Marketing Measurement Isn't Trusted, And It's About To Get Worse - A Bonus Prediction
What's The Difference Between The B2B Buyer's Journey Map And B2B Revenue Waterfall™?
Article
What's The Difference Between The B2B Buyer's Journey Map And B2B Revenue Waterfall™?
Featured by Salesforce
How To Run Your Pipeline Engine To Drive Growth
Featured
Article
How To Run Your Pipeline Engine To Drive Growth
Salesforce Claimed Salesforce