When it comes to video content, YouTube is the biggest name in town. But as well as being a video content giant, YouTube is also the second-most popular search engine after Google.

All of this means knowing what topics and keywords to build your video content around and where to include them in your video meta description, heading, and more.

Which is why in this article, we're going to discuss how you can optimize your YouTube videos, from keyword research to meta tag best practices.