Veteran online marketing guy, AJ Wilcox fell in love with LinkedIn advertising years ago and never looked back. He went on to quit his then-position at a local tech company to pursue building the first agency to specialize just in LinkedIn advertising, B2Linked.

AJ sat down with us to lend his expertise on this mostly uncharted platform; including the best ways to target specific audiences that naturally result in higher ROI for your LinkedIn ad campaigns.

Below are some highlights from the podcast. Check it out!