Thryv's second annual AI and Small Business Adoption Survey finds a 40% surge in AI usage from
2024 to 2025. This marks a notable shift in how small businesses are leveraging technology to reach
new customers and meet their rising expectations for speed and personalization.

Many also see AI as offering a strategic advantage in uncertain times, particularly among white collar
and service businesses, where over 70% see AI as a clear strategic edge.

While not generally regarded as early technology adopters, this embrace of AI demonstrates that
small businesses see its clear and present value not just as a time saver but as a business enabler.