Snowflake is a cloud-based data warehousing company. They work with data management, data integration, and BI partners to easily bring together data and enable all users to perform cutting-edge analytics.
They wanted every visitor experience to matter. So, they started looking for a solution that would scale and help distribute better tailored experiences to the people that mattered most, and to better align sales and marketing to focus their efforts around ABM. More specifically, they wanted a tool to enable ABM, personalize outreach for AEs and BDRs, and allow the marketing team to control the content journey and see the effectiveness of their content.