Any online business can easily connect with the customers and prospects in a highly targeted way by a simple email and that is what makes email marketing by far the most effective way of growing your business. According to the Direct Marketing Association, email marketing is responsible for bringing in $40 for every $1 spent. If emails are kept short, interesting, relevant and providing the customers (recipients) an option to unsubscribe, it has the potential to bring a lot of revenue.

In order to grow your email list, you need to make the sign-up process easy and user-friendly for your customers / online shoppers. Today, we will be going through some of the best ways you can grow your email list.