Like it or not, if you're an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it's a Sheraton, Hyatt, Marriott, or Best Western, you're bound to battle with hotel brands that are larger than life. It may seem like a fruitless uphill battle, but don't fret. Surprisingly, as a smaller property, you have countless advantages over the hospitality titans.