Whether it's donuts and Krispy Kreme, coffee and Starbucks, or online shopping and Amazon, the biggest brands out there have the best brand awareness. So much so, that you can't help but think of them when the product they sell or the service they offer is mentioned.

In this ultimate guide to brand awareness strategies and metrics, we'll tell you everything you need to know about brand awareness, how you can improve yours, and how you can track it.