Every single salesperson hears more noes than yeses. That's just how sales works. Reservations are normal, but not every no stays a no.
Budget issues, multiple decision-makers, and high stakes often complicate the B2B sales process. Each time you knock on a door, there is the chance that it won't open... or they'll try to shut it again immediately.
Learning how to manage sales objections skillfully can mean the difference between the success or failure of your next sale. That's what we're doing here today.
Here's how to formulate an answer that will turn some of those noes into yeses.