Consumer Confidence: The KPI Your Business Should Optimize For In This Pandemic
Associated with
Carmen Apostu Carmen Apostu
Nneka Otika Nneka Otika
Posted Nov 10, 2022 11 min read
Consumer Confidence: The KPI Your Business Should Optimize For In This Pandemic

Businesses worldwide will take a massive hit from the COVID-19 crisis. To stay afloat and survive the coming recession, you need to start focusing on consumer confidence.

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