For hotels and venues, it's of course important to optimize marketing strategies to take advantage of the digital channels used by meeting planners. But that's only the first step. As those marketing tactics deliver and the RFPs come in, venues need to learn how to prioritize group leads.
Culling through the sheer volume of RFPs today to determine the best leads is often a challenge, particularly considering the rise of online sourcing platforms during the past decade. These channels make it easy for planners to include more hotels or venues on each RFP.
Now, however, cloud-based platforms have dashboards that show real-time analytics to examine and dissect leads by specific time periods, customer segments, competitor rates, response times, and peak night volume. That helps calculate the potential value of each piece of group business with more context and business insight.