Associated with
Eyal Katz
Posted Oct 7, 2020
•
6 min read
Why is Multi-Touch Attribution Right for You in 2020 and Beyond?
"Half the money I spend on advertising is wasted; the trouble is I don't know which half" – John Wanamaker Sounds familiar? Though coined over a century ago, this phrase remains painfully true today. Especially when it comes to complex buying processes like B2B transactions. Believe it or not, over a third (34.1%) of businesses ...
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