Arrow left
Customer Data Platform (CDP) / Segment / Podcast Episodes
Unlocking The Modern Buyer's Journey In The Age Of AI
Associated with
Antonia Wade Antonia Wade
2 min read
Unlocking The Modern Buyer's Journey In The Age Of AI
Segment Segment

In this episode of Good Data Better Marketing podcast, Antonia Wade, Global CMO at PwC, discusses how today's marketer should adapt in the world of AI when it comes to defining their buyer journey.

Other content from Segment
Explore all
The Art of Simplicity: AI, Brand Perception, and CX
Podcast Episode
The Art of Simplicity: AI, Brand Perception, and CX
How to accelerate time-to-value with a personalized customer onboarding campaign
Article
How to accelerate time-to-value with a personalized customer onboarding campaign
Data Collaboration: Privacy, Clean Rooms, and Interoperability
Podcast Episode
Data Collaboration: Privacy, Clean Rooms, and Interoperability
Building Flexible Data Architectures for Enhanced Customer Engagement
Podcast Episode
Building Flexible Data Architectures for Enhanced Customer Engagement
Featured by Salesforce
How To Run Your Pipeline Engine To Drive Growth
Featured
Article
How To Run Your Pipeline Engine To Drive Growth
Salesforce Claimed Salesforce