Associated with
Mathias Ullrich
Posted Jun 30, 2022
•
4 min read
What is BIMI and how will it improve your email marketing?
Recently, the BIMI working group published an update on the support of BIMI by Mailbox Provider, and what an update that was. In the announcement, it was revealed that BIMI will be coming to Apple devices with iOS 16 and macOS Ventura as a part of updates expected later this year.
For the uninitiated among us, BIMI (pronounced bih-mee) stands for Brand Indicators for Message Identification. Let's explore what this update means.
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