When email first started, creating personalized emails that connected with customers on a personal level cost too much time, and small businesses were forced to create more generic messages if they wanted to scale their business. But in the age of automation, small businesses can now compete against the larger businesses that have more money and manpower. Because with automation, businesses save time on the small tedious tasks and have more time to focus on building strategies.

iContact's automation has been a huge factor in creating this for businesses, but you can do even more with your email if it's connected and automated with other applications. This is why Zapier can help you build even more powerful automations.