If you say the words "partner marketing" to a group of
marketers, chances are they'll think first of affiliate programs
with cashback, coupon, and comparison sites. While it is true
that affiliate represents an important segment of the partner
marketing channel, the partnerships category is actually far
larger than traditional affiliate, encompassing new arenas like
influencers, bloggers, performance deals with leading media
companies, channel partnerships, and even strategic brand
alliances. In short, partnership is enormous, and keeps growing
every day