There is no doubt that short-form content is extremely powerful and popular right now. With TikTok, Reels and YouTube shorts, there has been a tremendous rise in the creation and consumption of short-form videos because they are real, relatable, authentic, and extremely easy to consume.
Our attentions spans continue to decrease, making these fast-paced, short, clip-style videos extremely bingeable. Given that over 50% of marketers 1 say their company is investing in creating this kind of content, it's important to understand exactly WHY to get started with creating it.