Associated with
Joanna O'Connell
Fatemeh Khatibloo
Tina Moffett
Posted Mar 5, 2021
•
9 min read
Don't Let Google's Announcement Distract You From Your Data Deprecation Plans
Google announced on Wednesday that it will not build alternate identifiers to track individuals as they browse across the web, nor will it use them in its products. Within 48 hours, some of adtech's biggest stocks took a steep dive. But is the market's concern warranted? We think probably not - there's a lot of [...]
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