Overwhelmed with Tech Tools? Martech Essentials You Really Need
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Elizabeth Byrd Elizabeth Byrd
Posted Nov 29, 2023 18 min read
Overwhelmed with Tech Tools? Martech Essentials You Really Need

This article recommends a 3-step approach – first, identify core goals, workflows, and pain points. Next, optimize existing platforms to maximize ROI. Only then evaluate new technologies, but hold them to clear, measurable criteria like ROI and integration complexity.

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