You're planning a trip to a new location, what's the first thing you do?

Whether you consult the GPS or whip out a good old-fashioned map, some form of guidance is necessary before embarking on a new adventure. Similarly, turning to a marketing calendar is a must when curating a strategic and effective marketing plan. Taking the time to map out your marketing activities and get an objective view of the year (or quarter, or month) ahead will give you the oversight and agility to make important decisions and adjust your plan where necessary.

And just like a map, your marketing calendar illuminates next steps, past progress, and potential bumps along the road to your destination.

Using Similarweb Agency Intelligence, agencies can create informed marketing plans that take into account changes and trends in the market.