One of the biggest problems eCommerce stores face is the ghosted basket.

Customers browse a store, add items they want to their cart, then leave the site before they complete the transaction. Ad retargeting and email follow-ups can entice some shoppers back to the site to make the purchase, but often the moment has gone and the sale is lost forever.

Not only has the sale vanished, but so has the chance to earn the trust and build a relationship with the customer that leads to repeat business in the future.

There are many reasons why someone might decide not to complete an order, but one of the most common is not having the funds at hand.