Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature
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3 min read
Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature

In addition, Facebook's new premium ad unit can be very beneficial to marketers, as it leverages the power of social recommendations. According to research conducted by Nielsen, when Facebook users see their friends' names on Facebook social ads, they're twice as likely to remember the message and four times more likely to buy the product. This means marketers' Facebook ads might be even more effective if they're created using Facebook's new premium unit.

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