We all manage data. We see it every day. But those who use it
to its fullest potential, are the ones who see success. If you're a
publisher partner, data can help you accelerate your growth.
The first step however, should always be to understand what
your data looks like, both on yours and the advertisers side,
and how you can make it work better for you. This Partnership
Data checklist will help you audit the data you receive and pass
back, discover areas for growth, and start the conversation with
advertisers about ways to improve the data you use.