Similarweb has just released our annual Travel Industry Insight Report, based on trends taking place across the travel industry as seen through Similarweb's web metrics estimates. As COVID-19 fears subside, the travel bug is spreading. Our report correlates what's happening in the online world with the real-world travel landscape. We look at key benchmarks prior to COVID-19 and up through the present to make predictions based on where we see the industry is heading. Airlines, OTA's, and Hotels are all showing strong gains in online visits, and are almost back to pre-pandemic levels.
Following are key takeaways from the report.