Taking a deeper look at this, we can identify the verticals with the largest change in the past few months. In data shared by Awin, the worst affected markets in online retail was, unsurprisingly, travel. Travel insurance, while peaking briefly after the WHO declared coronavirus a pandemic, has dropped off to single digit buys per day on Awin's network. Airlines and local holidays are similarly down, with a 98% drop in interest and the majority of advertisers pulling activity across the board in this area.