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Using Customer Data to Inform Your Digital Marketing Strategy - Text Talk
Associated with
Kayla Ellman Kayla Ellman
Jolene Abbott Jolene Abbott
David Cost David Cost
Jenna Flateman Posner Jenna Flateman Posner
7 min read
Using Customer Data to Inform Your Digital Marketing Strategy - Text Talk
Attentive Attentive

We spoke with three industry leaders about relying on owned channels like SMS and why the phone number is one of the most valuable first-party data points.

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