In order to be successful, companies must align around a single metric. It's the way to ensure every team is focused on one tangible goal that everyone understands and can work towards. Revenue is almost always a component of that metric regardless of the type of company or industry you work in.

If you've worked for a SaaS company, you've likely heard your team discussing Annual Recurring Revenue (ARR): the north-star metric for most SaaS companies. In this blog post, we'll cover why it's so important, things to consider when reporting on ARR and how to calculate it.