Account-Based Marketing (ABM) is all about creating moments for your prospects. The big piece of ABM that some forget though is how do you incorporate what really matters to the person vs the persona? And what happens when you intertwine the unique pairing of personal branding with ABM?

At UNMUTE, we got answers to these questions and made frantic notes. And they're yours now :)

This is Nick Bennett's story about personal branding and ABM.