Every member is not the same, and neither do they have the same interests or needs. So, do you think targeting them with the same kind of content will get their attention? No, you need to make adjustments based on your members' interests and needs if you want to increase your membership base.

In this case, member segmentation is the best way to deal with it.
Member segmentation is a practical and effective strategy. It involves categorizing members based on their membership type, industry affiliation, interests, and needs. This blog is a comprehensive guide to member segmentation and how to craft highly engaging email campaigns.