‎What is a community? Some will consider the people interacting over social networks, like LinkedIn, to be a community.

But from the perspective of a B2B marketer at a SaaS company, a community is so much more than that.

In this episode of The Anonymous Marketer, our host Nick Bennett welcomes Katie Ray, the head of Community at Metadata. Katie explains what a community is and how you can build a community around a company. Katie and Nick discuss the importance of having a strategy and shared identity in the community and how you can measure if a community is working or not.