The article emphasizes that good leadership qualities are not enough to create a successful leader. Sales coaches must provide support and training to new front line managers. The key steps include developing product expertise, setting them up for success with a development plan and access to training, respecting their experience and involving them in planning, and equipping them with the right tools for scaling sales performance. By investing in their success and nurturing their natural strengths, top-performing sales reps can become effective front line leaders and contribute to a winning sales team.