In the second half of 2023, Stavvy made two acquisitions. Both deals closed fast, and there wasn't a lot of time to prepare to get the word out. So the FinTech startup leaned on its longtime marketing communications partner, York IE.
"It was a little bit of an adrenaline rush, and York IE was a really instrumental player in our ability to pull it off," said Kara Banosian, Stavvy's chief revenue officer.

Together, the two companies not only created press releases and pitched the media, but they developed entire communications strategies for everything from social media to internal FAQs. For Stavvy, it was just another example of the benefits of working with a strategic growth firm over a siloed marketing or public relations agency.

"When we bring a problem to York IE, they have the resources and the willingness to help us figure it out - no matter what it is," Banosian said. "And that goes way beyond MarCom. No matter what we throw at them, they come back with really great advice, and it's always something actionable."
Over the course of the year, Stavvy was able to secure 57 pieces of media coverage. Here, Banosian talks more about the benefits of working with York IE: