One of the most common questions that businesses ask when developing their email marketing strategy is how often they should be sending emails. The truth is, determining the perfect email marketing cadence can be confusing to marketers. In fact, there is no one-size-fits-all approach for businesses.
The key to consistent and effective communication is to know your audience, understand their lifecycle as a customer within your industry, and optimize your cadence for their communication preferences. Here are four reasons why you should create a consistent email schedule today: