The Disconnect Between Influencers & Affiliate Marketing
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Posted May 16, 2024 2 min read
The Disconnect Between Influencers & Affiliate Marketing

Influencers aren't interested in working with or investing time in affiliate-only partnerships. *That's the reality according to the findings of a recent research collaboration between market research firm Ipsos and CreatorIQ which surveyed 125+ creators to get to the heart of what they truly want in their partnerships to ultimately identify four critical strategies for nurturing two-way relationships that yield the best long-term results.

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