Associated with
Alex Timlin
Posted May 2, 2018
•
9 min read
May Benchmark: The Best Metrics for Understanding Your Most Valuable Customers - CLTV or AOV?
Average Order Value (AOV) or Customer Lifetime Value (CLTV) – which one is more important? How do we calculate them? What are the best ways to use AOV and CLTV insights? As the largest independent marketing platform company in the world.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Emarsys
Featured by multiplyGTM
