What is identity resolution? - Lytics Customer Data Platform (CDP)
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Denise Castillo Denise Castillo
Posted Dec 9, 2022 7 min read
What is identity resolution? - Lytics Customer Data Platform (CDP)

Resolving identities whether, it's the identity of an anonymous user or known customer, can be a crucial process in running your business - especially as more consumers behave across devices and channels. But what exactly is identity resolution? What is identity resolution? According to CDP.com, identity resolution "is the process of creating an addressable customer [...]

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